Error messages present a strategic moment for brands. This article looks at the history and evolution of error screens from Microsoft’s Blue Screen of Death, to friendly “fail pets” like Twitter’s Fail Whale, to more recent approaches.
BibTeX
@article{rintel2011the,
author = {Rintel, Sean},
title = {The Evolution of Fail Pets: Strategic Whimsy and Brand Awareness in Error Messages},
year = {2011},
month = {November},
url = {https://www.microsoft.com/en-us/research/publication/the-evolution-of-fail-pets-strategic-whimsy-and-brand-awareness-in-error-messages/},
journal = {UX Magazine},
volume = {759},
}